Website Owners Guide
Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or a even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen over night and an established website will get a higher-ranking than a new one, so be patient and be glad that your on your way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your websites keywords. Keywords is something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitors keywords) I can email them to you. More About Title, Keywords and Description Since you know your business and it’s terminology better than I do, I like to have you be part of the process in determining your website's title, keywords and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much, because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there and rules in the online world change often. Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be over whelming, so pick a few that work for your business and then let the other sit to generate counts when they can. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here’s a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aide with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. How do I list my business on Google Maps?  1. Open Google Maps and make sure you're signed in. 2. Zoom in to the map where you want to add your business. 3. In the bottom right, click “Send Feedback” 4. Click “Add a missing place” 5. Drag the marker where your business is, and add any relevant information. 6. Click Submit. Online Directories Don’t get over-looked just because your not on your local communities free online directories. Search online for them and request to included your business. It takes time, but it’s so worth it. Where else do you get free advertising 24 hours a day? Be sure to include every way possible for them to contact you in your listing. Your website, phone, email, Facebook etc… Here’s a few search ideas to search for… City directories - County directories - Community directories - Local online classifieds - Chamber of Commerce - Business directories - Newspapers - White pages - Yellow pages. Be sure to include near-by communities that you service as well. Policies Matter Times are always changing and for this reason it’s important for me to tell you about them. Google has two new policies that affect your Google rankings if you do not comply. Google’s Mobile First Policy What is it? It basically means that if your website doesn't have a mobile version Google will eliminate your site when a person searches from a mobile device. This means you will be invisible on small screens, which will give your competition a higher ranking. If this concerns you it should. This change affects mobile searches in all languages worldwide and has a significant impact in Google Search results. What happens if you do not comply to this new policy? You may notice lower search rankings. People who use a mobile device will not see your website in Google searches. What can I do about it? If you did not opt to have a mobile version of your website created at the time of development or later, you may not have a mobile ready website. If your concerned about this, I can redesign your website to be ranked on any device. Unfortunately, converting your website takes time, but I can help you. Contact me for prices. Google’s SSL Certificates Policy What is it? This new policy is in effect now to ensure that all website’s protect it’s visitors privacy and your privacy as well. This is especially true for websites that contain a store that takes payments, but Google is applying this policy to all websites regardless on if you take visitors personal information or not. Be reassured that if your website is ever hacked I always have two forms of back-up running at all times so if the worst does happen I can fix it. What happens if you do not comply to this new policy? You may notice lower search rankings and you may loose visitors who do not trust your website’s security. NOTE: If you have SSL, I add a SSL seal to your website for your visitors reassurance that your website is safe to do business on. What can I do about it? If your concerned about this, I can add a SSL Certificate to your website. Contact for prices. Conclusion: 1. Some of my clients already have a mobile version and/or a SSL Certificate on your website if you requested it on your initial creation of your website. If you are not sure about this, contact me and I will let you know. 2. These policies won’t kill your pages rankings for good, but studies have found that they do make a difference as other websites will be favored in search results. 3. Weather you have a new website, change your keywords or have changes in mobile version or a SSL certificate it takes a couple months for Google to index your website for search results. So if you have made any changes please allow a few months to notice a difference. If your website has an Ecwid store you may be interested in these Ecwid apps if you use a mobile device a lot. Apple App   ~   Android App
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Search Engine Optimization (SEO) Resources, Links and Important Information to know when you own a website.
Your Designs Online
Website Owners Guide
Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or a even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen over night and an established website will get a higher-ranking than a new one, so be patient and be glad that your on your way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your websites keywords. Keywords is something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitors keywords) I can email them to you. More About Title, Keywords and Description Since you know your business and it’s terminology better than I do, I like to have you be part of the process in determining your website's title, keywords and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much, because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there and rules in the online world change often. Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be over whelming, so pick a few that work for your business and then let the other sit to generate counts when they can. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here’s a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aide with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. How do I list my business on Google Maps?  1. Open Google Maps and make sure you're signed in. 2. Zoom in to the map where you want to add your business. 3. In the bottom right, click “Send Feedback” 4. Click “Add a missing place” 5. Drag the marker where your business is, and add any relevant information. 6. Click Submit. Online Directories Don’t get over-looked just because your not on your local communities free online directories. Search online for them and request to included your business. It takes time, but it’s so worth it. Where else do you get free advertising 24 hours a day? Be sure to include every way possible for them to contact you in your listing. Your website, phone, email, Facebook etc… Here’s a few search ideas to search for… City directories - County directories - Community directories - Local online classifieds - Chamber of Commerce - Business directories - Newspapers - White pages - Yellow pages. Be sure to include near-by communities that you service as well. Policies Matter Times are always changing and for this reason it’s important for me to tell you about them. Google has two new policies that affect your Google rankings if you do not comply. Google’s Mobile First Policy What is it? It basically means that if your website doesn't have a mobile version Google will eliminate your site when a person searches from a mobile device. This means you will be invisible on small screens, which will give your competition a higher ranking. If this concerns you it should. This change affects mobile searches in all languages worldwide and has a significant impact in Google Search results. What happens if you do not comply to this new policy? You may notice lower search rankings. People who use a mobile device will not see your website in Google searches. What can I do about it? If you did not opt to have a mobile version of your website created at the time of development or later, you may not have a mobile ready website. If your concerned about this, I can redesign your website to be ranked on any device. Unfortunately, converting your website takes time, but I can help you. Contact me for prices. Google’s SSL Certificates Policy What is it? This new policy is in effect now to ensure that all website’s protect it’s visitors privacy and your privacy as well. This is especially true for websites that contain a store that takes payments, but Google is applying this policy to all websites regardless on if you take visitors personal information or not. Be reassured that if your website is ever hacked I always have two forms of back-up running at all times so if the worst does happen I can fix it. What happens if you do not comply to this new policy? You may notice lower search rankings and you may loose visitors who do not trust your website’s security. NOTE: If you have SSL, I add a SSL seal to your website for your visitors reassurance that your website is safe to do business on. What can I do about it? If your concerned about this, I can add a SSL Certificate to your website. Contact for prices. Conclusion: 1. Some of my clients already have a mobile version and/or a SSL Certificate on your website if you requested it on your initial creation of your website. If you are not sure about this, contact me and I will let you know. 2. These policies won’t kill your pages rankings for good, but studies have found that they do make a difference as other websites will be favored in search results. 3. Weather you have a new website, change your keywords or have changes in mobile version or a SSL certificate it takes a couple months for Google to index your website for search results. So if you have made any changes please allow a few months to notice a difference. If your website has an Ecwid store you may be interested in these Ecwid apps if you use a mobile device a lot. Apple App   ~   Android App
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