Website Owners Guide
More search Engine Optimization (SEO) 1. Google Rankings. How long does it take to Rank on Google? 2. How To Rank Higher In Google - This technique really works and is worth it! 3. 101 Simple tips to increase your website traffic. 4. Why you Don’t Need To Submit Your Website To Search Engines - Article one & two. 5. The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. 10 No-Cost DIY SEO Tactics for Startups 6. I recommend implementing some do it yourself search engine optimization. Do it Yourself Search Engine Optimization. My Favorite Resources & links Please note that I do not endorse links, because online content can be edited without my knowledge. I ask that you use your own discretion when using the links below. Thank you. 1. Search new domain names to find out if they are available at GoDaddy. Some companies will also register there business in a common misspelling or the business name in a foreign language to be sure not to miss any customer searches. 2. If you have an About Me page on your website, learn how to make it work for you. How to Write an About Page. Customers love to know who they are doing business with, so share a little but about yourself or your business. 3. Your website can bring you income with an online store. You can have a store set up and enter products yourself, which gives you full control of your store photos, descriptions, prices and more. Monthly rates are paid by the client. More info… Shopping cart plan. If you do get a Shopping cart plan you will need to be able to take online payments. Here's two that I use. PayPal and 2checkout. 4. Manage subscribers and send newsletters online with Mail Chimp. They have many great templates to make it easy for you to impress your customers with the latest and greatest news about your products or business sales and promotions. 5. Blogging allows you to share text, photos and videos with your readers and customers. We like to use Blogger,com. Tip: Copy your blog content and paste it into your Mail Chimp (mentioned above) newsletters so you can get more results for your work. 6. Online printing companies for business cards, brochures, postcards, invitations and other promotional items. VistaPrint and Got Print for reasonable rates for custom designs. 7. How to make good backgrounds in product photos without Using Photoshop. This is good to know for quality photos for both your website and/or store products. 8. If you requested a Counter for your website you can view information about your customers and how they spend time on your website, where they are from and what kind of system they are using. Stat Counter. 9. Signup Genius A FREE online software tool for volunteer or group management and event planning. Enter the dates and times for which you need people to sign-up to organize schedules for schools, sports leagues, holidays etc… 10. View all of my videos on YouTube see other projects I can assist you with. 11. Order Free USPS shipping supplies online from USPS. Boxes, tape, labels and more. 12. Calculate postage with USPS online. Figure the cost of a package before it is sent to inform your customers of shipping rates or to apply it to your store shipping options. 13. Free anti-virus! My favorite used to be AVG, but after their constant begging for upgrades I was done. Then a friend told me about Sophos, and since this person is a computer genus I paid attention. Give Sophos a try. Also here a short tutorial to help you set it up. Also, Windows 10 comes includes a program titled “Windows Defender” which is another good free option to consider. Free Advertising Online 1. Read how to advertise locally for free on the Internet. Here’s my favorite local links to advertise for free. Okoboji Classifieds, Explore Okokboji, CraigsList, KeloLand Classifieds, Oodle.com, Minnesota Super Ads, Classifieds.com Do a Google search to find more in your area. 2. If you aren't advertising online yet, or are looking for new avenues to pursue, read this... 7 best places you can market your small business online. 3. There are many ways to take advantage of the internet and gain free advertising for your business. 20 Free Ways to Advertise Your Website. 4. The internet is a virtual bonanza of potential customers and clients if you know how to advertise your business. 11 cheap (or free) advertising methods to grow your business. Four Ways to Advertise on Facebook. 1. Facebook Ads: (Sorry, not free) You choose the audiences that see it by location, age, interests and more. This makes your ads more relevant for the people who see them. 2. Facebook Swap Groups: I get very good results using Facebook Swap Groups. To find a swap group in your area do a Facebook search for “Your town / county / state + swap” Make sure to check each groups rules, as some do not allow business postings. TIP: If you post too often people tend to scroll right over your posts, and then forgetting about you when they really need you. To eliminate this from happening I joined MANY “swap groups” then I divided them up in four groups which I put into four separate bookmarked folders titled with random dates that correspond with the 1st, 2nd, 3rd, and 4th week of the month. Then I put the dates into my Google Calendar and set notification reminders to post ads each week. This way your only posting to each group once a month. Also since the dates land on different days of the week you will get a different audience according to work schedules and when they see your posts. Also try try posting at different times of the day for the same reason. Sometimes if a date lands on a Monday or Friday I will post on the weekend instead for more exposure. Add photos to your posts to grab attention! Also keep your customers in mind when you post. If your target customer is “working mom’s” do not post at 10 am. because your post will be buried with other posts by the time they get off work. 3. Fan Page: This is a must have, but truthfully I find that Facebook doesn’t show your posts to very many unless you pay for a post upgrade. Get a Fan Page Here. If you want to make sure your customers see you posts encourage them to subscribe to email updates. (See Mail Chimp above.) 4. Personal page status updates: Many people like to support local businesses or buy from someone they trust. Why not promote yourself every once in awhile. The Competition is not your enemy. Seriously. In fact they can help you!! WHAT! How can that be? Here’s a true story… I have a “friend” who was focused on a disgruntled relationship with a similar business in town. This person watched every move this other business did to “one-up” them. They had to be in every newspaper, fair and show the other one was in. I could go on and on with the conflicts they had with each other and in the end it only brought hardship at every turn. As the years went on I encouraged them to focus on what they did well instead of what the “other business” was doing. Focus on your differences and not similarities, because its what makes you different that makes you special. For example my “friend’s business” had a reputation of being highly detailed and doing each job so well that it would last many years longer then what is normally expected. On-the- other-hand the “other business” had a reputation of bad workmanship and customer service. He wasn’t friendly and his reputation was going own-hill fast. To counter-act these series of events the “sour” business owner advertised and spent enormous amounts of money to get new customers. The interesting thing was that when customers started to contact this shady business they got a bad taste in their mouth and they left to find another business who would treat them better. Many would search online and find my “friend’s friendly business” instead, because by that time they were in the market to buy and were ready to make a decision to who was going to get their business. In the end, “my friend” learned from his mistakes and he gain so much success that he was too busy to worry about anyone else even if he had the time. His business grew and he added employees and gained the respect of everyone in the industry. The advertisements of the other business benefited him greatly because of his good natured and professional service. Do not be the guy this back-fires on. Always be polite and offer exceptional customer service. Customers talk to other people especially when they need to vent about substandard work. Do what you do well, and don’t worry about what the “other guy” is doing. If you keep treating employees and customers well you will go far. If your known for offering the best widgets around people will come to you. Be the better person and don’t trash-talk the competition. Instead be the one who sends the customer over there when you are out of stock for something and then welcome them back when they return because you are honest and have a respected professional relationship, which is what matters in the end. Don’t copy the competition. Concentrate on what you do well and focus on your own strengths. If you are always looking at what they are doing you will never win. Just a Reminder This may seem like a no-brainer, but ALWAYS remember to put your website address on your... Business Cards & Fliers Your business Facebook page (in the About section) Newspaper & Radio Ads Email signatures and other promotional items. I often see client’s bran new splashy expensive advertisement out in the public somewhere, with no mention of their website to learn more. If your going to spend the money on a website (your best employee - see link here) Offer them as many ways as possible to contact you or save your information for when they are ready to be a valuable customer.
Search Engine Optimization (SEO) Resources, Links and Important Information to know when you own a website.
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More search Engine Optimization (SEO) 1. Google Rankings. How long does it take to Rank on Google? 2. How To Rank Higher In Google - This technique really works and is worth it! 3. 101 Simple tips to increase your website traffic. 4. Why you Don’t Need To Submit Your Website To Search Engines - Article one & two. 5. The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. 10 No-Cost DIY SEO Tactics for Startups 6. I recommend implementing some do it yourself search engine optimization. Do it Yourself Search Engine Optimization. My Favorite Resources & links Please note that I do not endorse links, because online content can be edited without my knowledge. I ask that you use your own discretion when using the links below. Thank you. 1. Search new domain names to find out if they are available at GoDaddy. Some companies will also register there business in a common misspelling or the business name in a foreign language to be sure not to miss any customer searches. 2. If you have an About Me page on your website, learn how to make it work for you. How to Write an About Page. Customers love to know who they are doing business with, so share a little but about yourself or your business. 3. Your website can bring you income with an online store. You can have a store set up and enter products yourself, which gives you full control of your store photos, descriptions, prices and more. Monthly rates are paid by the client. More info… Shopping cart plan. If you do get a Shopping cart plan you will need to be able to take online payments. Here's two that I use. PayPal and 2checkout. 4. Manage subscribers and send newsletters online with Mail Chimp. They have many great templates to make it easy for you to impress your customers with the latest and greatest news about your products or business sales and promotions. 5. Blogging allows you to share text, photos and videos with your readers and customers. We like to use Blogger,com. Tip: Copy your blog content and paste it into your Mail Chimp (mentioned above) newsletters so you can get more results for your work. 6. Online printing companies for business cards, brochures, postcards, invitations and other promotional items. VistaPrint and Got Print for reasonable rates for custom designs. 7. How to make good backgrounds in product photos without Using Photoshop. This is good to know for quality photos for both your website and/or store products. 8. If you requested a Counter for your website you can view information about your customers and how they spend time on your website, where they are from and what kind of system they are using. Stat Counter. 9. Signup Genius A FREE online software tool for volunteer or group management and event planning. Enter the dates and times for which you need people to sign-up to organize schedules for schools, sports leagues, holidays etc… 10. View all of my videos on YouTube see other projects I can assist you with. 11. Order Free USPS shipping supplies online from USPS. Boxes, tape, labels and more. 12. Calculate postage with USPS online. Figure the cost of a package before it is sent to inform your customers of shipping rates or to apply it to your store shipping options. 13. Free anti-virus! My favorite used to be AVG, but after their constant begging for upgrades I was done. Then a friend told me about Sophos, and since this person is a computer genus I paid attention. Give Sophos a try. Also here a short tutorial to help you set it up. Also, Windows 10 comes includes a program titled “Windows Defender” which is another good free option to consider. Free Advertising Online 1. Read how to advertise locally for free on the Internet. Here’s my favorite local links to advertise for free. Okoboji Classifieds, Explore Okokboji, CraigsList, KeloLand Classifieds, Oodle.com, Minnesota Super Ads, Classifieds.com Do a Google search to find more in your area. 2. If you aren't advertising online yet, or are looking for new avenues to pursue, read this... 7 best places you can market your small business online. 3. There are many ways to take advantage of the internet and gain free advertising for your business. 20 Free Ways to Advertise Your Website. 4. The internet is a virtual bonanza of potential customers and clients if you know how to advertise your business. 11 cheap (or free) advertising methods to grow your business. Four Ways to Advertise on Facebook. 1. Facebook Ads: (Sorry, not free) You choose the audiences that see it by location, age, interests and more. This makes your ads more relevant for the people who see them. 2. Facebook Swap Groups: I get very good results using Facebook Swap Groups. To find a swap group in your area do a Facebook search for “Your town / county / state + swap” Make sure to check each groups rules, as some do not allow business postings. TIP: If you post too often people tend to scroll right over your posts, and then forgetting about you when they really need you. To eliminate this from happening I joined MANY “swap groups” then I divided them up in four groups which I put into four separate bookmarked folders titled with random dates that correspond with the 1st, 2nd, 3rd, and 4th week of the month. Then I put the dates into my Google Calendar and set notification reminders to post ads each week. This way your only posting to each group once a month. Also since the dates land on different days of the week you will get a different audience according to work schedules and when they see your posts. Also try try posting at different times of the day for the same reason. Sometimes if a date lands on a Monday or Friday I will post on the weekend instead for more exposure. Add photos to your posts to grab attention! Also keep your customers in mind when you post. If your target customer is “working mom’s” do not post at 10 am. because your post will be buried with other posts by the time they get off work. 3. Fan Page: This is a must have, but truthfully I find that Facebook doesn’t show your posts to very many unless you pay for a post upgrade. Get a Fan Page Here. If you want to make sure your customers see you posts encourage them to subscribe to email updates. (See Mail Chimp above.) 4. Personal page status updates: Many people like to support local businesses or buy from someone they trust. Why not promote yourself every once in awhile. The Competition is not your enemy. Seriously. In fact they can help you!! WHAT! How can that be? Here’s a true story… I have a “friend” who was focused on a disgruntled relationship with a similar business in town. This person watched every move this other business did to “one- up” them. They had to be in every newspaper, fair and show the other one was in. I could go on and on with the conflicts they had with each other and in the end it only brought hardship at every turn. As the years went on I encouraged them to focus on what they did well instead of what the “other business” was doing. Focus on your differences and not similarities, because its what makes you different that makes you special. For example my “friend’s business” had a reputation of being highly detailed and doing each job so well that it would last many years longer then what is normally expected. On-the-other-hand the “other business” had a reputation of bad workmanship and customer service. He wasn’t friendly and his reputation was going own-hill fast. To counter-act these series of events the “sour” business owner advertised and spent enormous amounts of money to get new customers. The interesting thing was that when customers started to contact this shady business they got a bad taste in their mouth and they left to find another business who would treat them better. Many would search online and find my “friend’s friendly business” instead, because by that time they were in the market to buy and were ready to make a decision to who was going to get their business. In the end, “my friend” learned from his mistakes and he gain so much success that he was too busy to worry about anyone else even if he had the time. His business grew and he added employees and gained the respect of everyone in the industry. The advertisements of the other business benefited him greatly because of his good natured and professional service. Do not be the guy this back-fires on. Always be polite and offer exceptional customer service. Customers talk to other people especially when they need to vent about substandard work. Do what you do well, and don’t worry about what the “other guy” is doing. If you keep treating employees and customers well you will go far. If your known for offering the best widgets around people will come to you. Be the better person and don’t trash-talk the competition. Instead be the one who sends the customer over there when you are out of stock for something and then welcome them back when they return because you are honest and have a respected professional relationship, which is what matters in the end. Don’t copy the competition. Concentrate on what you do well and focus on your own strengths. If you are always looking at what they are doing you will never win. Just a Reminder This may seem like a no-brainer, but ALWAYS remember to put your website address on your... Business Cards & Fliers Your business Facebook page (in the About section) Newspaper & Radio Ads Email signatures and other promotional items. I often see client’s bran new splashy expensive advertisement out in the public somewhere, with no mention of their website to learn more. If your going to spend the money on a website (your best employee - see link here) Offer them as many ways as possible to contact you or save your information for when they are ready to be a valuable customer.
YOUR DESIGNS ONLINE